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Video Content

Content Is King

Videos can offer a great return on investment if you get it right.
83% of businesses say that video provides good return on investment.
Videos for business don’t need to be blockbuster, high production, cinematic events that cost thousands of pounds. Stats show that people are more likely to engage with videos that give them the information they need, rather than a slick production that doesn’t.
“Content is King” – Bill Gates
It’s all about you, your business, your products, your services.
Example:
You are shopping in a town you’re not familiar with, You want to find somewhere you can sit down and relax with a good cup of coffee. You pull out your smart phone and search “coffee shops in ……….”

The first link looks good and lands you on a slick website with a video, you click play…… “The journey of the coffee bean from Brazil to your cup”, the title spreads across the screen, que dramatic music and high quality images of the Brazilian landscape ………..
10 seconds in, and you know nothing about the coffee shop, so you click back and choose another link. This time you land on another website with a video, You click play, the video opens with a panning view of a comfortable looking coffee shop. The next shot is of a nice-looking coffee being prepared, a voice filters in and subtitles appear along the bottom of the screen, displaying words like relaxed atmosphere, free Wi-Fi, comfortable seating, homemade cakes and food for all dietary requirements. 30 seconds in and you are clicking on the map for directions.

Video is a powerful tool when created correctly.

Our video solutions are design to be cost effective and engaging, ensuring you get a good return on investment.

Need help creating your business video content, contact Abstrkt Reality.